How to Find Keywords for Pinterest to Skyrocket Your Success

This is the Pinterest tea you need, finding keywords for Pinterest is your key to success!

Having the right strategy, you can increase your visibility, attract more viewers, and even go viral!

In this post, I’ll break down specific Pinterest strategies to help you get seen on Pinterest, attract your ideal audience and make money on Pinterest. Here’s what I’ll discuss

How to Find Good & Popular Keywords for Pinterest
How to Attract Viewers on Pinterest
How to Go Viral on Pinterest
How to Get Noticed on Pinterest
Simple Pinterest Keyword Strategy for beginners
So now that we know what this Pinterest tea will cover, let’s get into it!

How to Find Good Keywords for Pinterest

First things first—let’s get into finding good keywords for Pinterest. Keywords are the backbone of Pinterest marketing because they help your content show up in searches. Here’s how you can start your keyword research:

Pinterest Search Bar: Start by typing a broad term related to your niche into Pinterest’s search bar. Pinterest will auto-suggest related keywords, which are popular search terms users are actively looking for. These suggestions are a great starting point for building your keyword list.
Pinterest Trends Tool: Pinterest has this amazing tool called Pinterest Trends that shows you what’s currently trending on the platform. You can use this tool to see what’s popular within your niche and identify seasonal trends. It’s an excellent way to stay ahead of the curve.
Competitor Analysis: Check out what keywords your competitors are using. You can do this by looking at their boards, pins, and profiles. If their content is performing well, chances are they’re using effective keywords that you can borrow and adapt to your strategy.
Pinterest Ads: Even if you’re not planning to run ads, Pinterest’s Create Campaign section is great way to find relevant keywords. When setting up a Manual Pin campaign, Pinterest provides you with a targeting strategy. You can use the keywords sections to look up different keywords in your niche. You can jot these down and use them organically.

Finding Popular Keywords

Now that you know how to find good keywords for Pinterest, let’s focus on identifying the most popular ones that can give your content a boost:

Search Volume: While Pinterest doesn’t provide exact search volumes, you can use tools like Google Trends or Ubersuggest to gauge the popularity of certain keywords. A keyword that’s trending on Google is likely to be popular on Pinterest as well.
Hashtags: While Pinterest isn’t as hashtag-driven as Instagram or Twitter, hashtags can still give you insights into what’s popular. Search for hashtags related to your niche, and see how many pins and boards are using them. Keep the hashtags to a minimum of 3.
Seasonal Trends: Popular keywords can change with the seasons. For instance, “fall decor ideas” might be a hot keyword in September, but by December, “holiday decor ideas” will take over. Keep an eye on these shifts to ensure you’re using keywords that are timely and relevant.

How to Attract Viewers on Pinterest

Aside from using niche Keywords for Pinterest, attracting viewers is all about consistency and value:

Post Regularly: Consistency is key on Pinterest. Aim to post at least once a day to keep your content fresh and in front of your audience.
Optimize Your Profile: Add those relevant niche related keywords in your profile, bio, board titles and descriptions. I have a free guide on how to optimize your profile for success, click here to download.
Optimize Your Pin Descriptions: Use keyword-rich descriptions that are informative and engaging. Don’t just stuff keywords; make sure your descriptions tell a story or provide value. Your Pins should speak to your target audience, this will lead them to engage with your Pins

How to Go Viral on Pinterest

Going viral on Pinterest is every pinner's dream. But honestly it shouldn’t be the focus of your Pinterest strategy. There’s also no guaranteed formula, but I will share some strategies that can increase your chances:

Use High-Quality Images: Pinterest is a visual platform, so your images need to be top-notch. Use bright, clear, and high-resolution images that are vertical (2:3 ratio) for best results. Overlaying text with your keyword-rich title can also make your pins more clickable.
Leverage Trending Topics: Tying your content to trending topics can give it a viral boost. For instance, if “DIY home office setups” is trending, create pins that cater to that trend using relevant keywords.
Engage with Your Audience: The more engagement your pins receive, the more likely they are to go viral. Respond to comments, engage with followers, and encourage repins to increase your content’s reach.

How to Get Noticed on Pinterest

There’s a method to this, aside from using keywords for Pinterest. In order to get noticed, you need to stand out:

Create Unique Content: While it’s good to follow trends, don’t be afraid to put your spin on them. Unique, creative content and messaging is more likely to catch a viewer’s eye.
Utilize Rich Pins: Rich Pins add extra information to your pins, such as product details or recipe ingredients. They make your pins more useful and appealing, which can help them stand out in the feed.
Utilize Social Platforms: Social media is a great way to increase visibility. You can also repurpose your best performing content from your social media page onto Pinterest. Make sure you remove watermarks and use keywords when posting on Pinterest.

Simple Pinterest Keyword Strategy to Get Started

Identify Your Niche Keywords: Start by thinking about the main topics related to your niche. For example, if you’re in the home decor niche, you might start with broad keywords like “home decor,” “DIY projects,” or “apartment living.” Write down a list of these broad terms.
Use Pinterest’s Search Bar: Type one of your broad keywords into Pinterest’s search bar. Take note of the auto-suggestions that pop up—these are popular search terms that Pinterest users are looking for. Add these to your list.
Explore Related Keywords: Once you’ve searched for a keyword, scroll down to see related searches or explore the “Explore” tab. These can provide additional keyword ideas that are relevant to your content.
Create Targeted Boards: Organize your keywords into different categories and create Pinterest boards for each. Make sure your board titles and descriptions are rich with these keywords to help them rank in Pinterest search results.
Incorporate Keywords into Pin Descriptions: When creating a pin, use your keywords naturally in the pin title and description. Make sure your descriptions are engaging and speak to your target audience, but don’t forget to include the important keywords.
Monitor and Adjust: As you start using these keywords, monitor the performance of your pins using Pinterest Analytics. If certain keywords are driving more engagement, double down on them. If some aren’t performing well, try experimenting with other variations.

This straightforward strategy will help you start using keywords effectively on Pinterest, setting a strong foundation for growing your reach and driving traffic to your content.

Here’s what we learned

Finding the right keywords for Pinterest is your gateway to success on the platform. By using these strategies, you can not only discover the best keywords but also create content that attracts viewers, goes viral, and ultimately drives traffic to your website or offers.

Remember, Pinterest is a long game. Stay consistent, keep experimenting with keywords, and over time, you’ll see your efforts pay off!

If you want to expedite your success, keep scrolling…

Skyrocket Your Pinterest Success with My "Master Pinterest SEO" Guide

Want to accelerate your Pinterest success even faster? My "Master Pinterest SEO" guide is designed to help you do just that! This comprehensive guide walks beginners through a step-by-step strategy to optimize their Pinterest account using SEO keywords, target their ideal audience, and boost outbound clicks on their pins. Here's what you'll learn:

How to find the best SEO keywords to use on your Pinterest profile, boards, and pins.
How to target your ideal audience by strategically placing keywords where they matter most.
How to Use tools outside of Pinterest that can help you create trending content before it’s known on pinterest
Tips on creating pins that attract clicks and drive consistent traffic to your offers, with examples and more.
Proven methods that will help you achieve long-term success on Pinterest, even as a complete beginner.

I have been using Pinterest for years and it wasn’t until I honed in on my Pinterest keyword strategy that my Pinterest account skyrocketed. Now I pin once a month and see consistent traffic and sales month after month.

By following these strategies, you too can leverage Pinterest to grow your digital business and achieve your financial goals.

Take the next step and start mastering Pinterest SEO today! Click Here to learn more

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