Simple Pinterest Marketing Strategy for Beginners to Grow Your Digital Business
So you’ve been hearing all the hype about marketing on Pinterest but are unsure where to start or how it works? Don’t worry I got you covered, I have a Simple Pinterest Marketing Strategy for your digital business.
I use a Pinterest Strategy in both niche businesses, one in the home decor niche and the other in the Make Money Online Niche. It brings me consistent traffic and sales month after month!
Here’s what we’ll discuss in this article:
What is a Pinterest Marketing Strategy
Pinterest Marketing Tools
How to get started on Pinterest & get noticed
Promoting on Pinterest & getting Customers
Different Types of Pinterest Content
Pinterest Marketing Strategy Example
As a Pinterest Strategist, I have a simplified marketing strategy you can use to get started, let's get into it!
What is a Pinterest Marketing Strategy?
A Pinterest marketing strategy is a plan of action when marketing your business on Pinterest. Pinterest is not like social media, it's a visual search engine platform where users come to Pinterest to find inspiration, plan projects, and make purchases.
For marketers, you can use Pinterest to showcase your products, drive traffic to your website, and ultimately boost sales. By creating visually appealing pins that link back to your site, you can attract potential customers who are actively looking for what you offer.
A Pinterest Marketing Strategy involves creating, organizing, and promoting content that resonates with your target audience. Here’s a simple breakdown:
Set Clear Goals: Define what you want to achieve with Pinterest—whether it’s driving traffic, increasing sales, or building brand awareness.
Identify Your Audience: Understand who your target audience is and what kind of content they are interested in.
In-depth Pinterest Keyword research: Research your niche on Pinterest and find out what keywords pop up, using the search bar and trends section
Optimize Your Profile: Use keywords in your profile, board names, and pin descriptions to make your content discoverable by your target audience.
Content Creation: Design high-quality, visually appealing pins that provide value and link back to your website or products.
Engage with Users: Repin relevant content, and interact with your audience to build a community.
Analyze and Adjust: Use Pinterest Analytics to track your performance and refine your strategy based on what works best.
Using Pinterest Marketing Tools to Grow!
In order to get the most out of Pinterest, and grow quicker you need to consider the following
Pinterest Business Account: This gives you access to Pinterest Analytics like audience insights, Pinterest trends, Pin performance, and other features that a personal account doesn’t offer.
Pinterest Analytics: Provides insights into which pins are performing well and helps you understand who your audience is. This allows you to create Pins that speak to them, which leads to a higher conversion.
Pinterest Scheduler: A scheduling tool that helps you plan and post pins ahead of time. Tailwind and Canva are different tools you can use to schedule your Pins. Canva can also be used to create stunning pins.
I use Canva to create and schedule my pins. This allows me to batch-create my content for the entire month and focus on other areas of my business in between.
How to Promote a Product on Pinterest & Get Customers
Promoting your product on Pinterest is all about creating compelling pins and boards with niche-related SEO keywords. Start by designing eye-catching pins that showcase your product in use.
Use high-quality images and include clear, concise descriptions with relevant keywords. Don’t forget to link each pin back to your product page or landing page.
How Do I Get My Product Noticed on Pinterest?
Getting noticed on Pinterest requires a mix of strategy, creativity, and consistency:
Optimize Your Profile: Make sure your profile is complete with a clear profile picture, keyword-rich bio, and relevant boards.
Use Keywords: Just like with SEO for Google, use relevant keywords in your pin descriptions, titles, and board names.
Remain Consistent: Create a consistent Pin schedule, this can be pinning once a day or 3 to 5 times a day. Just make sure you stick to your schedule
Engage: Comment on and repin content from others in your niche. Engagement helps increase your visibility.
How Do I Get Customers on Pinterest?
To turn Pinterest users into customers, you need to guide them through a journey or provide them with a solution:
Offer Value: Provide useful content that addresses your audience’s pain points and needs. This builds trust and establishes you as an authority. This can be done with long-form content like blogs, videos, podcasts etc.
Create a Sales Funnel: Use pins to lead users from interest to purchase. Start with awareness pins, then interest pins, and finally decision (product) pins. The sales funnel should take them on a journey that ultimately leads them to purchase.
Email Marketing: Creating freebies that offer a ton of value and are solution driven. This will help grow your email list. Through your email list, you can convert them to customers.
Call to Action: Make sure your pins have a clear call to action, whether it’s visiting your website, reading a blog, signing up for a newsletter, or making a purchase.
What Products to Sell on Pinterest?
Pinterest is a great platform for selling a variety of products, here are some that do well:
Digital Products: E-books, printables, and low-ticket courses.
Home Decor: DIY kits, furniture, and decor items.
Fashion: Clothing, accessories, and jewelry.
Health and Beauty: Skincare products, fitness gear, and wellness items.
Pinterest Marketing Strategy Example
Let’s put it all together with a simple strategy example:
Set Up Your Business Account: Optimize your profile with niche-related keywords
Create Content: Visually appealing Designed pins that speak to your target audience and link to valuable content.
Schedule Pins: Use Tailwind or Canva to schedule your pins for optimal times.
Engage: Repin others content, using the 80/20 rule, and respond to comments.
Consistency: Remain consistent with a pinning schedule that works best for you
Analyze: Use Pinterest Analytics to track performance and adjust your strategy as needed.
Types of Content Performs Best on Pinterest?
Certain types of content tend to do exceptionally well on Pinterest:
How-to Guides: Step-by-step tutorials are highly popular.
Infographics: They are visually appealing and informative.
Lists: People love lists, such as “Top 10 Home Office Ideas”.
Lifestyle Images: High-quality images that show your product in use.
Solution Solving Pins: Pins that provide your audience with a solution that specifically speak to them.
How Often Should You Post on Pinterest?
Consistency is key on Pinterest. Aim to pin at least once a day in the beginning. I always recommend 3 to 5 times a day. This can be easily done with a scheduling tool like Canva or Tailwind.
Don’t overwhelm yourself and you can always adjust your schedule moving forward.
Give yourself 2 to 3 months before adjusting the number of times you Pins and remember to always review your strategy and adjust accordingly.
Conclusion
Pinterest is a powerful tool for growing your digital business, especially if you’re just starting. The main reason I love Pinterest is because of the consistent results I get month after month. Being able to Pin my content, set it and forget, allows me to avoid burnout and focus on other areas of my business.
By leveraging its visual nature and using the right tools and strategies, you can drive traffic, attract customers, and boost sales passively, month after month!
Now if you’re ready to take your Pinterest game to the next level? Check out my 1:1 Pinterest Strategy Membership, where I help you develop a specific Pinterest Marketing strategy for your business.
Whether your justing starting your Pinterest journey or been marketing on the platform for a while, I can help you develop a Pinterest marketing strategy that works for your business!
Happy pinning, and here’s to your business success!
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