Mastering Pinterest: A Guide to Creating a Month's Worth of Content
In 2024, we are focusing on making content more enjoyable and avoiding burnout at all costs. Social media is all about creating eye-catching content but it can feel overwhelming and it doesn’t always perform to our expectations.
In comes Pinterest, this platform isn't just about pretty pictures; it's a goldmine for businesses and creators looking to connect with their audience in a visually captivating way. In this guide, we're going to discuss on how to post content on Pinterest, the type of content that works best, Pinterest descriptions, consistency and the secrets to crafting a month's worth of content that'll have users hitting that save button like there's no tomorrow. Let's Go!
Grab my free Pinterest 5 Step Starter Guide HERE
1. How Do I Start Making Content On Pinterest?
Let’s start with the basics and here's your beginner playbook:
Create a Pinterest Business Account:
You need a Pinterest Business account to start. Don't worry; it's as easy as pie. Just head over to Pinterest, sign up for a business account (or convert your existing one), and voilà – you're in business!
Optimize Your Profile:
Picture this: You stumble upon a Pinterest profile with a generic image, a bland bio, and no website link. Are you clicking away faster or are you curious enough to stay, hmm, thought so. Optimize your profile with a captivating profile name, an interesting bio that tells your story with niche related keywords, and don't forget to drop that link to your website for some extra traffic!
Enable Rich Pins:
Let's talk about adding some pizzazz to your pins. Rich pins are like the VIP treatment of Pinterest – they give your pins that extra flair and provide users with more info right off the bat. Enable them for your website, and watch your pins stand out from the crowd.
Claim Your Website:
Time to make it official – claim your website on Pinterest. It's like making your claim in the Pinterest universe and saying, "Hey, this is mine!" Plus, it gives you access to some analytics to track how your pins are performing.
Start Pinning:
Ok this is when the fun begins – time to start pinning! Share images, videos, and all sorts of visual goodies that scream "click me!" Focus on creating eye-catching pins that'll stop scrollers dead in their tracks.
2. What Type Of Content Is Best For Pinterest?
Now that you've got your Pinterest passport stamped and ready to go, it's time to talk about content. Here's the tea on what works like a charm on Pinterest:
Pins, Pins, and More Pins:
Pins are the lifeblood of Pinterest. It’s important to mix up your pins with static pins, infographic pins and Video pins. Get creative and make sure your pins are to the point and provide your audience with just enough info to spark their curiosity.
Boards That Tell Your Story:
Your boards are key to keeping your pins organized and it helps Pinterest understand what you want your audience to know. Whether it's a collection of mouth-watering recipes or a mood board for your next DIY project, be strategic and again Keywords are important!
Video Pins That Engage:
Video pins are like mini masterpieces that users can explore right on Pinterest. They're perfect for sharing step-by-step tutorials, behind-the-scenes peeks, or anything else that'll keep users scrolling for more.
3, How Do I Write Content On Pinterest?
Alright, let's talk about the writing stuff. Here's how to whip up pin-worthy content:
Craft Irresistible Descriptions:
Don’t be the pinner that writes descriptions dry as day-old toast or no description at all, this is pin suicide at best! Write descriptions that are catchy, informative, and packed with keywords to boost your visibility.
Keep It Short and Sweet:
Ain't nobody got time for lengthy descriptions. Keep your pin descriptions short, sweet, and to the point. Think of them as your elevator pitch – grab attention, convey value, and leave 'em wanting more.
Don't Forget the Hashtags:
Hashtags aren't just for Instagram – they're Pinterest's best friend too. Sprinkle relevant hashtags throughout your pin descriptions to make your content more discoverable. Hashtags are back but i suggest keeping them to a maximum of 3 #PinItToWinIt
4. How often should You Post On Pinterest?
Alright, let's talk about frequency – this is probably the most asked question, So let's get to it!
Quality Over Quantity:
Here's the deal – there's no magic number when it comes to pinning frequency. What matters most is the quality of your pins and consistency! Focus on sharing valuable, engaging content that resonates with your audience rather than bombarding them with pins.
Stay Regular:
Most importantly remain consistent, if 3 pins a day is good for you then keep that up, don't start high and regress, you will most likely see a decrease in engagement if you do this. While there's no need to pin every hour on the hour, it's essential to maintain a consistent presence on Pinterest. Whether it's a few pins a day or a couple of times a week, find a posting schedule that works for you and stick to it.
Monitor Your Analytics:
Keep an eye on your Pinterest analytics to track how your pins are performing. Pay attention to factors like engagement, click-through rates, audience insights and overall performance. Use those analytics to grow and improve your pinterest strategy!
5. How Do You Get Your Pins Seen On Pinterest?
This is really the most important tip of them all, you can post consistently, optimize your profile and use SEO driven keywords but it's important to understand what your audience is looking for.
Here's how to boost your visibility on Pinterest:
Pinterest Trends:
Use the trends section in the analytics tab to understand what pinterest users are searching for, insert your niche in the keyword section or select the interest related to your niche. Click on growing trends, monthly trends and yearly trends. Create a spreadsheet of all the keywords that show up and store them for your Pin titles and Descriptions.
Answer the Public:
Here is how you are going to use your Pin content to answer your audience's questions. Head to answer the public, insert up to 2 keywords in your niche and select the most asked questions in that niche. Don’t forget to add this to your spreadsheet as well. This will help you come up with content ideas or video pins. You will now be the link between their questions and the answer!
Google Trends:
Let's remember that Google and Pinterest go hand in hand! They are bff’s in the search engine realm and it's important to know what is trending in google as it will filter over to Pinterest. Head to google trends, insert your niche and take notes of questions, keywords or topics trending in your niche.
Congratulations, now you have a month's worth of Pinterest content!
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